WHAT IMPACT HAS THE REGENERATION OF EMBASSY GARDENS HAD ON THE SOCIAL, ECONOMIC AND ENVIRONMENTAL DYNAMICS OF THE IMMEDIATE AREA?
Urban regeneration initiatives are essential in influencing the socio-economic and environmental structure of urban areas. This study will explore changes in population demographics, employment opportunities, local businesses and real estate trends as well as shifts in Embassy Garden's environmental sustainability and public spaces. Throughout this research, I will evaluate how these aspects have been affected by the regeneration, examining both positive outcomes and potential challenges for local residents and the broader community.
The Oxford dictionary defines Urban Regeneration as “The process of improving derelict or dilapidated districts of a city, typically through redevelopment.” This can be measured through both quantitative and qualitative data, such as economic, social and environmental indicators.
Employment Rates: Changes in unemployment and job creation within the area.
Business Activity: Number of new businesses, growth of existing businesses and business survival rates.
Property Values: Increases in property and land values are often used as indicators of economic revitalisation.
Income Levels: Tracking changes in the average household income of residents before and post regeneration.
Investment Levels: Public and private investment in infrastructure, businesses and services.
The Urban Economics Theory studies how cities grow, develop and impact local economies. It looks at the relationship between urban regeneration projects and economic factors such as property values, job creation, and local business growth. This is relevant to the regeneration of Embassy Gardens likely involving investment in housing, infrastructure and amenities, which can alter land values, attract businesses and shift economic activity.
One of the key concepts is the ‘Agglomeration Effect’ which is stated by The University of Chicago Press that “Agglomeration economies are the benefits that come when firms and people locate near one another together in cities and industrial clusters.” This means that regeneration may bring businesses and people together, boosting productivity. Another key concept is the ‘Theory of Gentrification’ by the American Planning Association which explains, “Gentrification is an expected product of the relatively unhampered operation of the land and housing markets. The economic depreciation of capital invested in nineteenth century inner-city neighborhoods and the simultaneous rise in potential ground rent levels produces the possibility of profitable redevelopment.” This perspective attributes gentrification to economic factors, particularly the dynamics of capital investment and the pursuit of profit in urban real estate markets.
Population Growth: Changes in population size and demographics (for example age, income distribution).
Housing Conditions: Improvements in the quality, affordability and availability of housing.
Crime Rates: Reduction in crime or changes in perceptions of safety in the area.
Health and Well-being: Improvements in public health outcomes, access to healthcare and the mental well-being of residents.
Education and Skills: Improvements in educational attainment, school performance and opportunities for skills development.
Social economics studies how economic activity affects social outcomes, such as inequality, community cohesion and quality of life. The regeneration of Embassy Gardens can impact the social fabric of the area, potentially improving access to services and amenities but also raising concerns about inclusivity and social equity.
One of the key concepts is the theory of “Social Capital”, which can be applied to the regeneration of Embassy Gardens, as the redevelopment project has the potential to reshape the social fabric of the area by enhancing networks and civic engagement. Social capital emphasises the importance of community bonds and cooperative relationships to achieve collective goals. In the context of Embassy Gardens, the regeneration efforts may strengthen local social networks by attracting new residents and businesses, fostering interactions that benefit the community. As Field notes, "communities with high levels of social capital tend to experience better social and economic outcomes, as residents are more likely to cooperate for the common good". The transformation of the area into a vibrant, mixed-use neighbourhood can increase social interactions, trust and participation, which creates a sense of belonging and collective responsibility. However, Putnam warns that regeneration projects must ensure that these benefits are distributed evenly else they may emphasise existing inequalities and social divisions. This highlights the role of social capital in both promoting community cohesion and potentially leading to social exclusion if not managed inclusively.
Public Green Spaces: Increases in the amount and quality of parks, gardens and green spaces.
Air and Water Quality: Measurements of pollution levels before and after regeneration efforts.
Waste Management: Improvements in recycling rates and reductions in waste production.
Sustainability Measures: The introduction of energy-efficient buildings, renewable energy use or eco-friendly transportation infrastructure.
Environmental economics examines the relationship between economic development and environmental sustainability. Regeneration projects often include green spaces and sustainable design, which can reduce urban heat islands, improve air quality, and enhance biodiversity in the area.
One of the key concepts is “Cost-benefit analysis”, which is a systematic approach used to evaluate the economic advantages and disadvantages of a project by evaluating its costs and benefits. In the context of the urban regeneration project in Embassy Gardens, cost-benefit analysis plays a crucial role in decision-making. The UK Government’s report on Valuing the Benefits of Regeneration emphasises that “cost-benefit analysis provides a framework for assessing the economic value of regeneration interventions by comparing the benefits they deliver against their costs.” Applying cost-benefit analysis to Embassy Gardens involves assessing various factors, including the creation of new homes, commercial spaces and public amenities, against the financial investments and potential social impacts. This ensures that the regeneration project is the best value for money and meets the intended economic and social objectives.
This integrates social, economic and environmental goals to ensure development meets present needs without compromising future generations. The project’s alignment with sustainable development principles, such as affordable housing and green infrastructure and how it affects long-term success.
One key concept is the theory of “Sustainable Development”, which emphasises meeting present needs without compromising the ability of future generations to meet their own, integrating economic, social, and environmental considerations. In the context of the regeneration of Embassy Gardens, sustainable development principles are crucial in ensuring that urban growth aligns with environmental responsibility and social inclusivity. The Royal Institute of British Architects (RIBA) highlights that “sustainable outcomes must be embedded in the project’s vision from the outset, influencing decisions at every stage”. Embassy Gardens’ redevelopment incorporates energy-efficient buildings, green infrastructure and improved public spaces, reflecting the principles outlined in RIBA’s Sustainable Outcomes Guide. RIBA also stresses the need for urban projects to deliver net-zero whole-life carbon, stating that "design decisions should prioritise low-carbon materials, renewable energy integration, and circular economy principles". The project’s inclusion of green roofs, biodiversity-friendly landscaping and pedestrian-friendly spaces aligns with this approach. This promotes long-term resilience and environmental responsibility. Furthermore, sustainable development theory acknowledges the role of regeneration is to foster social equity, as emphasised by RIBA, “Good places improve health, wellbeing, and social value by enhancing accessibility and inclusivity”. The Embassy Gardens’ regeneration project, by incorporating mixed-use spaces and accessible green areas, contributes to a more inclusive and sustainable urban environment.
Building Renovations: Number of buildings redeveloped, including historical buildings preserved.
Public Infrastructure Improvements: Changes in transportation infrastructure (e.g. roads, public transit systems), utilities (e.g., water, electricity) and urban amenities (e.g. libraries, community centres).
Urban Density: Changes in building density and land use patterns, such as the development of mixed-use spaces.
Transport Connectivity: Improvements in transport access and mobility, including walkability and cycle lanes.
Regulatory Changes: Whether zoning laws, building regulations or development plans have been successfully updated to support regeneration.
Project Delivery: Whether regeneration projects are completed on time and within budget.
Partnerships: The strength of partnerships between the public and private sectors, community groups and other stakeholders.
Embassy Gardens is a modern, high-end residential and mixed-use development located in the Nine Elms district of London, UK. It is only 2.8 miles South-west from Charing Cross. This district is in the North-east part of the London Borough of Wandsworth as shown by Figure 1. The borough also contains other landmarks and examples of modern architecture such as Battersea Power Station as well as great uses of green space developments like Battersea Park and Clapham Common.
In Figure 2, I have provided a zoomed-in shaded map of the exact location of my study. I am going to investigate the area in between Viaduct Gardens Road and Ponton Road. This includes the U.S. Embassy itself and businesses like The Alchemist and Darby’s as well as the green space development and urban planning.
While Embassy Gardens is near Vauxhall Station, the development also benefits from the proximity to the new Northern Line extension, with nearby stations like Nine Elms and Battersea Power Station now in operation as of September 2021. This new line provides even quicker access to the rest of London. Furthermore, as well as tube links, there are also railway services from Battersea Park station provided by the Southern train company.
Embassy Gardens has undergone a significant transformation in recent years due to its regeneration taking place since February, 2012. Before its regeneration, the area was primarily an industrial brownsite, housing warehouses, railway yards and various manufacturing facilities that served the city’s economic needs. Situated along the south bank of the River Thames, Nine Elms historically played a crucial role in London’s industrial and logistical operations, given its proximity to key transport links and the river.
During the 19th and early 20th centuries, the area was dominated by industrial enterprises, including the Nine Elms railway depot, which was established in the 1830s and functioned as an important freight and maintenance centre for the London and South Western Railway. This depot contributed significantly to the local economy, providing employment opportunities and supporting London's growing transport network. However, with the decline of railway freight and the shift towards road-based transportation in the mid-20th century, the significance of the railway yards diminished, leading to widespread dereliction.
In addition to its railway heritage, Nine Elms was home to a range of industrial activities, including gasworks, coal depots and factories. The area housed the South London Gasworks, which provided energy to much of the surrounding districts. However, by the late 20th century, much of this industrial infrastructure became unused due to advancements in technology and shifts in urban land use. As industries closed or relocated, large parts of Nine Elms, including where Embassy Gardens is situated, fell into decline, characterised by abandoned warehouses and land.
Despite its industrial past, the area had cultural and diplomatic significance. The former New Covent Garden Market, which relocated to Nine Elms in 1974, became one of the largest wholesale fruit, vegetable and flower markets in the UK. This provided some economic value for the district but did not prevent the overall decline of the area.
In the late 20th century,there was an increasing recognition of the need for redevelopment, particularly as London needed to address housing shortages and economic decline in former industrial zones. The decision to relocate the United States Embassy from Grosvenor Square to Nine Elms, which was announced in 2008, was a pivotal moment in the area's regeneration. This move signified a shift in the perception of Nine Elms from an industrial area to a prime location for international investment and urban renewal.
In summary, Embassy Gardens and the surrounding Nine Elms district were historically defined by their industrial and logistical roles, with significant contributions from railway infrastructure, gasworks and wholesale markets. However, with the decline of traditional industries and shifts in urban priorities, the area entered a period of neglect before its regeneration into a modern mixed-use development. The relocation of the U.S. Embassy and strategic planning initiatives triggered this transformation, laying the groundwork for what is now one of London's most ambitious urban renewal projects.
The regeneration of Embassy Gardens has profoundly altered the social structure of the area. According to the Greater London Authority (GLA), property prices in Nine Elms have increased by 40% since the start of regeneration in the early 2010s. This means that the increase in property values has made the area unaffordable for many long-term residents, leading to displacement. A report from the London Borough of Wandsworth (in which Embassy Gardens is situated) reveals that housing affordability in the immediate vicinity has significantly declined, with average property prices in the area rising from £405,000 in 2010 to £720,000 in 2020.
A report by the London School of Economics (LSE) indicates that, “30% of the local population in the Nine Elms area was displaced as a result of the development, leading to greater socio-economic segregation in the community.” Social interactions between the affluent newcomers and the displaced residents have been minimal, which has contributed to concerns over social cohesion. Additionally, the development’s private amenities, such as the Sky Pool and exclusive residents' club, reinforcing class distinctions within the community.
Economically, Embassy Gardens has contributed to both local and city-wide growth. The regeneration project has created significant employment opportunities, particularly in construction and service industries. This increases job opportunities in the area as well as local income. According to the Nine Elms Vauxhall Partnership, the regeneration has generated over 25,000 jobs, with many of these positions concentrated in hospitality, retail and office-based roles. The commercial sector has seen a growth in office spaces, with major international businesses such as Facebook and Apple establishing their headquarters in the same borough. This influx of businesses is predicted to contribute approximately £2.1 billion annually to London's economy by 2030.
On the other hand, the economic benefits have been unevenly distributed. The Institute for Public Policy Research (IPPR) reports that while high-income residents and businesses benefit from the increase in property values and local employment opportunities, many low-income workers have been excluded from these benefits due to rising costs of living and stagnant wages. Additionally, a survey by BBC News in 2020 found that 40% of local residents felt the economic regeneration was not benefiting them directly, as housing prices in the area were greater than wage growth, leading to increased economic divide.
The environmental impact of the Embassy Gardens regeneration has been mixed, with both positive and negative aspects. On the positive side, the project has incorporated several environmentally-friendly initiatives. For example, 35% of the buildings in the area have been constructed to meet high sustainability standards, including energy-efficient systems and green roofs designed to promote biodiversity. The development has also added 4.5 hectares of new public parks, which contributes to improving the air quality of the area and reducing the urban heat island effect.
However, the regeneration has also raised environmental concerns. Despite efforts to integrate green spaces, the development has led to an increase in carbon emissions, particularly from construction activities. A study by the Environmental Audit Committee found that the regeneration of Nine Elms, including Embassy Gardens, has contributed an additional 3.4 million tonnes of CO2 emissions since its initiation, primarily due to the construction of new buildings. In addition, despite improved public transport links, the area has seen a 12% increase in car ownership since the start of the development. This has led to increased traffic congestion and pollution.
The North Greenwich case study included in Appendix 1 is closely related to my investigation on the Embassy Gardens regeneration project as they both involve significant urban redevelopment aimed at transforming former industrial or underused areas into vibrant, mixed-use spaces. North Greenwich, which was originally an industrial hub, has been regenerated with the development of the O2 Arena and surrounding infrastructure, making it a key cultural and economic center. Similarly, the Embassy Gardens regeneration focuses on the transformation of a former industrial site in Nine Elms into a modern residential and commercial area. Both projects focus on attracting investment, enhancing local amenities and creating new housing. This is all while aiming to maintain a connection to the area's history.
This question focuses primarily on the demographics, community identity and social cohesion of the area. This will help me answer my main research question as it will explore the social impacts of the regeneration on the local community. Furthermore, I think that it is important to investigate the relationship between local residents and the international diplomatic presence within the area in order to link it to the effect it has on quality of life for the residents and the wider community.
This question will aim to research the land use of the area as well as whether the economic spillover of the Embassy's presence is more positive than negative. This will then shed light on new business opportunities within the area and therefore real estate trends that follow on from that. This is important to investigate as the economic outcomes of an area can be evidence of its success.
This question focuses primarily on the urban planning of the area because the regeneration should take into account green space development by using environmental innovation. This is in order to determine the sustainability efforts of the area as it will help answer my research question by investigating the impacts of the regeneration on the environmental dynamics of the immediate area.
My investigation will take place on the 20/09/24 in Embassy gardens where I have specified in Figure 2. I will carry out my investigation using the data collection methods that I have chosen. These are specified in my methodology table along with how it will be collected, my sampling strategy, the timing and any ethical issues that may surround it. I do not have a large amount of time as it will be between 10:00 and 13:00 so I need to conduct multiple types of data collection. To make this easier for me, I have designed a QR code that can be scanned for my survey in order to reduce the time spent with each participant.
After collecting my data, I came to the conclusion that some of my methods were more successful than others. My survey was successful as I was able to collect 35 responses which was more than what I aimed for. This means that my data is more accurate due to a larger sample size and my responses will be more diverse. It is also then easier for me to interpret any anomalies in my results. However, some people did not want to participate so I was unable to collect data for everyone which may have affected my sample.
My photographs were successful as they represent the area well by covering a diverse area. This means that they will help support my explanations because they provide a visual representation of the data. However, some of the photographs cannot be used due to them including other people which would make them unethical to use in my presentation. Furthermore, some of the images are low quality or blurred so they do not accurately give a representation of the area.
My land use map was successful as it represents the function of the area by explaining what each building is used for. I created a key to make it easier to understand that includes restaurants, residential areas, green spaces and more. This means that I am able to analyse whether the regeneration has been successful in re-designing a multi-functional area. However, some buildings were hard to identify their use due to privacy regulations and confidentiality. Therefore, I included the category “other” in my key to cover these examples.
My visual observation was successful as I was able to accurately score the area against each of my categories. However, lots of my categories overlap with my EQS and the data from my survey so I will not need to use all of them in my analysis because they will be covered by the other data collection methods.
My Environmental Quality Survey was successful because I was able to judge the environmental characteristics of the area. However, I came across some ethical issues as I was unable to investigate some of the green spaces because it would cause environmental damage and they were on private property. This means that I could not record these results and so my data may be biased towards only the areas that I was able to research.
This radar graph, shown in Figure 3, generally shows a positive trend about the environmental quality of Embassy Gardens due to it being spread out to the outer rings showing a high score. If it was the opposite, and closer to the centre, then it would indicate a negative perception of the area; however, it does not. This means that the area is well-designed with green spaces and has been well-maintained since its redevelopment. Furthermore, it demonstrates its attractiveness for investment by businesses because the area offers a pleasant environment for both residents and visitors which usually boosts the local economy.
However, there was more litter than expected which reduced the area's average result for the EQS but this may be due to the time of day that I visited. This is because the time when the area is cleaned will impact the result at the time of my visit. This links to my enquiry question, “What is the living environment like in the area?” because it explains the environmental innovations of the area and how they have used urban planning in their redevelopment.
This Donut Chart, shown in Figure 4, generally represents a wide range of ages from my results which means it will be more accurate with diverse participants. Starting at 16-19 up until the oldest being between 55-59. It demonstrates the ages in which my survey participants were. This is significant because it may contribute to a bias in my results due to differentages having contrasting opinions. The most common age of my survey participants is 25-29 which was 25.7% which may mean that most of my results are based on younger views. However, regeneration is most likely to affect them so their views could be seen as more valuable. This links to my enquiry question of “What are the social impacts of regeneration?” because it reflects on how the regeneration has affected different aged populations and the demographics linked to the area.
These graphs pinpoint the locations of where my survey participants had travelled from on the day of my survey. Some were as far as Peru and the east coast of the United States. This may be due to the U.S. Embassy being in the proximity of my study and it being the main location to get a visa for travel to the States In London. However, I also got results from people who live in Battersea which means that I also have localised results. This links to my enquiry question “What are the social impacts of regeneration?” as it demonstrates who utilises the space and who the regeneration impacts.
This word cloud helps reflect on the regeneration from a mostly aesthetic point of view as you can see words such as “Clean”, “Green”, “Beautiful” and “pretty” were used. The most common word used was “Clean” which is shown by it being the largest. This also demonstrates similar results to my environmental quality survey as litter was minimal and it being extremely picturesque as it is a modern, green space. However, these results are completely subjective due to it being based on people’s personal views and experiences. This means that if I asked this question to a different audience then the results would most likely be different and could even be contradictory. On the other hand, I had a fairly large sample size which means my results reflect the population's ideas well. This idea of it being a “Green” area links to my enquiry question of “What is the living environment like in the area?”.
I decided to present the multiple choice section of my survey as bar charts so that it is clear on the general outcome. All of the questions could be answered from 1 - 5 with 1 being very low, 2 being low, 3 being neutral, 4 being high and 5 being very high.
After analysing the results, it is clear that most of the participants would describe the crime rate as extremely low. This benefits the area due to it improving the quality of life as it encourages community engagement. This is because residents feel safer and more willing to participate in community activities and initiatives which fosters a sense of pride. This is key for attracting investment in the area as areas with low crime rates are appealing to investors, developers and businesses, who are more likely to commit to projects where safety is a lower concern. This designs an enhanced image of the area so the overall reputation is improved. This links to my enquiry question of the social impacts. I believe that the main reason for this low crime rate is due to the area having high police presence because it is seen as a high economic zone and the U.S. Embassy is there with all the added security.
After analysing the results, the majority of the participants surveyed rated the safety of the area as very high. An area perceived as safer is beneficial economically as it creates a higher demand for property attracting more buyers. This in turn also boosts local businesses by creating consumer confidence because people are more likely to shop and socialise in areas in which they feel more safe. This trend may link to there being a low perceived crime rate. This also has social benefits as it will have a positive impact on community well-being as it causes less stress and anxiety which again can foster a sense of community. This links to both of my enquiry questions on the social and economic impacts of the regeneration.
I analysed the correlation between perceived safety and perceived crime rate from my survey results using Spearman’s Rank. The Spearman's Rank Correlation was 0.249. This means that there is a weak positive correlation so low crime rates tend to align with higher perceived safety, which is what I expected.
However, the p-value was 0.150, meaning the relationship was not statistically significant as a p-value <0.05 would show significance. This suggests that while there is a slight trend, the data does not strongly confirm a connection between crime rates and safety perception. Therefore there is a null hypothesis as it was not what I predicted. This may be due to my data set not being large enough or that my participants gave unreasonable scores due to it being subjective.
From analysing the results of this question, it can be seen that most people would describe the maintenance of the built environment as high or very high. This demonstrates the local government’s priority for the quality of the environment as it impacts the image of the area so a high environmental quality leads to investment from large and multiple stakeholders. This links to my observations from my Environmental Quality Survey as I rated the built environment a 10 out of 10. This demonstrates the importance of the environment as it upholds the views of how the area is perceived.
This bar chart shown in Figure 11 shows that most of my survey participants rated the convenience of the public transport in the area as mostly high with 48.6% of participants rating it 5 out of 5. I believe that this is due to the location of Embassy Gardens being towards the centre of London and the transportation hubs in the area (some of which were part of the regeneration of the area). This means that it has a close proximity to key transportation hubs such as the Northern Line at both Nine Elms and Battersea Power Station as well as the Victoria Line at Vauxhall station. It also has an extensive bus network with several TFL bus routes that connect it to central London, Clapham and surrounding areas. This indicates easy travel for people which explains the trend of my results. Due to the Embassy's function, this is important because it is a key location for international migration in order for people to gain their U.S citizenship or travel visas.
However, some people rated the convenience of public transportation as low, which may be due to limited direct connections. This is because Embassy Gardens is in close proximity to transportation but there is limited transportation in the immediate vicinity. Another reason may be due to the speed of their journey as London is susceptible to traffic meaning that many of the roads can become congested, which may reduce the convenience of the journey.
Figure 12 examined the satisfaction rates of the cultural and entertainment options available. Examples of these would be theatres, museums and events. The results showed no consistent trend as they fluctuated. This may be due to several reasons such as personal or individual preferences. This is because some people might prioritise certain types of entertainment like those in the area, while others may not be interested in these activities. Another reason may be due to variations in demographic as my donut chart in Figure 4 highlights the range of ages of my survey participants. The diversity of the demographic of my participants might have influenced the results as they may have varying expectations and preferences for what counts as “good” entertainment or culture as their ratings might fluctuate based on how culturally relevant or personally meaningful the available activities are to them.
An additional reason may be due to the affordability of the entertainment and cultural options which will affect the availability to different participants. I interviewed one of my participants who exclaimed that there was a lack of a “third space”. This refers to a social environment that is neither home (first space) or your place of work (second space). It is a place where people gather informally to relax, socialise and engage in activities outside their typical responsibilities or home life. It is important for community engagement within the area. It is important for both the social and economic success of an area and therefore an important factor to be considered in a regeneration project.
After analysing the results of Figure 13, the majority of survey participants rated their satisfaction of recreational spaces in the area as high. This shows that the built environment is well designed with plenty of green spaces and landscaped gardens. These spaces provide opportunities for residents and visitors to relax and engage in outdoor activities. Another standout feature of Embassy Gardens is the sky pool as it offers a unique recreational experience with a clear view of the London skyline. This is important as it links to my enquiry questions on the social impacts of the regeneration and the living environment of the area. However, some people were not satisfied with the recreational spaces in the area which links to the lack of a third space. This may impact the success of the regeneration of the area as it will reduce social interaction as public spaces serve as neutral grounds for socialising and community well-being. Over time, residents may become dissatisfied, which could lead to higher turnover rates or a lower demand for housing. This can lead to slower property value growth or even decline and therefore economic decline of Embassy Gardens. However, as the area is still evolving, gyms and other recreational spaces could be in development.
Figure 14 demonstrates a high perception of the cleanliness and environmental quality of the area as nearly half of my participants rated it 5 out of 5. Having a high environmental quality and cleanliness in an area is essential for a variety of reasons that impact not only the residents but also visitors, businesses and the overall long-term success of the area. Areas with a high environmental quality are more visually attractive and pleasant to be in. Littered, polluted or neglected spaces can feel oppressive and make the environment unappealing. The cleanliness and well-maintained greenery enhance the aesthetic appeal, making people feel more comfortable and positive about their surroundings. Furthermore, a high environmental quality ensures that the natural resources and ecosystems within the area are protected. Cleanliness, including waste management and pollution control, helps maintain healthy soil, water, and air, which are vital for the sustainability of local wildlife and plants.
This links to the results of my Environmental Quality Survey as I rated the built environment as 10 out of 10. However, I rated the presence of no litter as only 6 out of 10 which could explain why not all of my participants rated as highly due to them both being factors of their answer. On the other hand, the presence of litter can depend on the date and time of day due to cleaning schedules so this may have impacted my results. Having a high environmental quality shows the sustainability efforts of the area and links to my enquiry question “What is the living environment like in the area?”
After analysing Figure 15, the results fluctuated and there was no obvious trend. There were also 4 participants who did not answer this question, which may be because it is not relevant to them as they could just be visitors in the area rather than residents or workers. The residents could also work elsewhere, due to strong transportation links, explaining the mixed results. This links to my enquiry questions on the social and economic impacts of regeneration because it is important to have a large number of job opportunities in an area to boost the local economy and to prevent social issues stemming from high levels of unemployment.
After taking more than 20 photographs of the area around Embassy Gardens, I reduced them down to 10 that would provide an accurate visual representation. This provides context to my data which will then support my arguments.
Figures 16, 17 and 18 highlight the main focus of Embassy Gardens which is the U.S. Embassy. This is important because the area is named and built around it. This shows that the regeneration changed the land-use of the area from an industrial area to somewhere with international presence. Due to its importance, it brought more police presence to the area which increased safety and reduced crime rate. It also drew in new businesses and investment as it is now seen as a high economic zone. Figures 17 and 18 show the recreational spaces in the immediate vicinity of the Embassy. There is some seating and trees that bring a greater aesthetic appeal as well as providing somewhere to be before or after entering. This is important as visa, immigration and citizenship services can be long processes so having somewhere comforting beforehand can reduce the stress of the situation. The economic spillover caused by the Embassy's presence relates significantly to my enquiry question, “How has the regeneration contributed to local economic growth?”
Figure 19 and 20 picture the now modern style of architecture of the area after the regeneration. Modern architecture helps create a visually-appealing and iconic urban environment, making the area more attractive to residents, businesses and visitors alike. Modern architecture also prioritises energy efficiency, incorporating technologies such as solar panels, green roofs, rainwater harvesting and smart lighting to reduce the environmental impact. This includes the use of eco-friendly materials (such as recycled steel, cross-laminated timber and insulated glass), which lowers the carbon footprint of construction.
As a comparison, I used the street view feature on Google Maps to gather an image of the buildings on Ponton Road from October 2008. As you can see before the regeneration, the architecture of the area was industrial sites and factories. This is more brutalist and subjectively less attractive in comparison to the Art-deco inspired design that can be seen in Figure 19 and 20. I would therefore count this as a success for the regeneration as it attracts investors, which increases property value and economic activity. This links to the word cloud of my survey results in Figure 7 as some of the most used words by my participants to describe the area were “green” and “modern.”
Figures 22 and 23 highlight the water features within Embassy Gardens. I thought that these photographs were important as it shows some of the sustainability in the design of the area. This is because water features not only enhance the visual appeal of the area but improve the air quality and encourage biodiversity. This links to my enquiry question, “What is the living environment like in the area?” because it demonstrates that urban planning and sustainable spaces have been considered in the design leading to the success of the regeneration.
Figure 24 includes the infamous Sky Pool that represents London’s push for innovative, world-class urban design. It reinforces the shift towards high-end, futuristic developments in the previously industrial area. The Sky Pool provides a communal space for residents, encouraging social engagement as it is a one-of-a-kind leisure facility, available only to Embassy Gardens residents. Furthermore, Figure 25 shows one of the many restaurants in the area, “The Alchemist”, which is an example of an entertainment/leisure option for the area. This provides an improvement in quality of life for both residents and visitors. However, Figure 26 highlights that there is a lack of recreational and entertainment spaces aimed at younger audiences. This is because the two swings can be seen as a limited playground for children and are unlikely to satisfy them. On the other hand, the population structure of the area is an older demographic so it could be argued that there is less need for entertainment for children. This links to my enquiry question on the social impacts of regeneration.
The land use map in Figure 27 highlights the different functions of the area. It is clear that the land use varies which is important for a regeneration project because it encourages social cohesion as it creates a place where people can live, work and socialise in the same area. It is clear that there is a large number of residential buildings. This encourages businesses to locate in the area, which they have, because there is a large customer base, which in turn will boost the local economy. This links to my enquiry question, “How has the regeneration contributed to local economic growth?”
Furthermore, there is a large number of green spaces within Embassy gardens that support my Environmental Quality Survey where I rated the quality of the built environment 10 out of 10. The development of green spaces will positively impact the regeneration as it demonstrates the consideration of sustainable design. This also links to my enquiry question on the living environment of the area.
One of the most notable social consequences is the change in population demographics. The 40% increase in property prices since the start of regeneration (Greater London Authority, 2020) has made housing in the area unaffordable for many long-term residents. This has led to 30% of the local population being displaced (London School of Economics, 2018), contributing to greater socio-economic segregation. The influx of wealthier residents, combined with private amenities like the exclusive Sky Pool, has reinforced class divisions rather than fostering social integration.
A positive social impact of regeneration is the increased sense of safety. My survey data revealed that crime rates are perceived as extremely low by 70.6% of my participants and 73.5% of them reported feeling very safe in Embassy Gardens. This is likely due to high levels of police presence, particularly given the U.S. Embassy’s location, which naturally increases security measures. A safer environment not only enhances quality of life but also makes the area more attractive for investment and residential appeal.
My survey data highlights that residents appreciate the high environmental quality, with many respondents describing the area as "clean, green, and beautiful." The introduction of green spaces and well-maintained infrastructure (EQS results) has significantly improved the area's livability. Additionally, modern architecture and public spaces have transformed the area's aesthetic appeal. However, there is a lack of "third spaces", meaning there are limited informal gathering spaces like community centers, which could affect social cohesion in the long term.
While the regeneration has improved infrastructure and public transport access, cultural and entertainment satisfaction levels remain mixed. My survey results suggest that some residents feel the area lacks diverse cultural and entertainment options, making it less inclusive for all age groups. Additionally, recreational spaces like the Sky Pool are only accessible to private residents, limiting the social inclusivity of the development.
Overall, the regeneration of Embassy Gardens has significantly improved safety, infrastructure, and environmental quality, contributing to a more visually attractive and well-maintained urban area. However, the social divide between affluent newcomers and displaced communities highlights a challenge in maintaining social inclusivity. The area thrives economically but requires further efforts to enhance community cohesion, cultural accessibility, and equitable public spaces to ensure long-term social sustainability.
One of the most direct economic benefits has been job creation. According to the Nine Elms Vauxhall Partnership, the regeneration project has generated over 25,000 jobs, primarily in construction, retail, and hospitality sectors. The influx of international businesses, including Facebook and Apple, has further solidified the area’s role as a growing business hub, with projections estimating an annual contribution of £2.1 billion to London’s economy by 2030. This aligns with the Agglomeration Effect, which suggests that businesses clustering together lead to higher productivity and economic efficiency.
Property values have surged since the regeneration efforts began. Reports indicate that housing prices in the Nine Elms area increased by 40% since the early 2010s. The London Borough of Wandsworth highlights that property prices in the area rose from £405,000 in 2010 to £720,000 in 2020, making the district one of the fastest-appreciating real estate markets in London. This demonstrates the economic revitalization of the area but also highlights issues of gentrification, where long-term residents struggle with affordability.
Investment in infrastructure has also played a crucial role in economic growth. The completion of the Northern Line extension to Battersea Power Station in 2021 has improved accessibility and connectivity. Additionally, the introduction of new businesses, such as restaurants and retail outlets like “The Alchemist”, has improved the local economy by attracting both tourists and residents. The increased foot traffic in the area, alongside enhanced public spaces, has strengthened consumer spending, which is a key indicator of economic growth.
Despite these gains, economic benefits have not been equally distributed. The Institute for Public Policy Research (IPPR) highlights that while high-income professionals benefit from property appreciation and new job opportunities, low-income workers are facing rising costs of living. A 2020 BBC survey found that 40% of local residents felt the economic regeneration had not directly benefited them, pointing to wage stagnation and rising housing costs.
The regeneration has also brought environmental and social improvements that indirectly support economic growth. A 4.5-hectare increase in public parks and the development of sustainable buildings have enhanced the area's attractiveness. Additionally, high safety ratings, likely influenced by the presence of the U.S. Embassy, have made Embassy Gardens a desirable investment location, further strengthening economic prospects.
Overall, the regeneration of Embassy Gardens has driven significant economic growth through investment, job creation, and infrastructure development. However, challenges such as rising property prices, economic exclusion, and limited affordability must be addressed to ensure long-term, shared economic success.
The regeneration of Embassy Gardens has significantly transformed the living environment, resulting in both positive and negative impacts. Based on my findings from my survey, environmental quality assessments, visual observations and land use mapping, the area now has the characteristics of a high-quality urban space, with strong sustainability measures, improved aesthetics and enhanced public amenities.
One of the most notable improvements is the environmental quality. My Environmental Quality Survey (EQS) indicated generally high scores across different categories, with strong green space integration, well-maintained infrastructure and an overall clean environment. This aligns with survey responses, where participants frequently described the area as “clean,” “green,” and “modern.” The presence of green spaces, landscaped gardens and water features contributes to a healthier urban environment, reducing air pollution, providing recreational opportunities for residents and visitors and making the area more aesthetically pleasing. However, minor concerns such as localised litter accumulation and potential environmental damage from continued development were noted.
The regeneration of Embassy Gardens has also integrated multiple sustainability measures to enhance urban livability. The introduction of energy-efficient buildings, green roofs, and biodiversity-friendly landscaping supports environmental sustainability. Approximately 35% of buildings meet high sustainability standards, incorporating renewable energy systems and eco-friendly materials. Additionally, the area features extensive water features and green spaces, including 4.5 hectares of newly developed public parks, which contribute to air quality improvements and mitigate the greenhouse effect. Despite these advancements, I believe there are still concerns regarding increased carbon emissions from construction, with an estimated 3.4 million tonnes of CO2 released since the project's initiation. Furthermore, there has been a 12% increase in car ownership has led to traffic congestion and pollution, even though there has been considerable effort put in to increase public transportation links.
Urban planning in Embassy Gardens prioritizes a balance between residential, commercial and recreational spaces, fostering a vibrant mixed-use environment. The area includes well-maintained pedestrian-friendly pathways, water features, and landscaped gardens, all of which contribute to high environmental quality ratings in the Environmental Quality Survey. The land use map confirms the successful integration of green spaces, enhancing both ecological sustainability and residents’ quality of life. However, despite these improvements, survey data suggests that a lack of inclusive third spaces, such as affordable community hubs, limits social interaction among residents.
Overall, the regeneration of Embassy Gardens has successfully enhanced the environmental quality of the area, making it a cleaner, greener and more aesthetically appealing place. Sustainable urban planning has contributed to economic growth and improved livability, but affordability concerns and social disparities highlight the need for more inclusive development strategies. Moving forward, ensuring long-term sustainability while promoting social integration will be critical in maintaining the success of the regeneration project.
The regeneration of Embassy Gardens has had a large impact on the social, economic and environmental dynamics of the immediate area. While the transformation has led to improvements in infrastructure, safety and investment, it has also introduced significant challenges such as socio-economic exclusion and environmental problems.
One of the most prominent social consequences of regeneration has been demographic displacement due to gentrification. The 40% increase in property prices since the early 2010s (GLA, 2020) has made housing unaffordable for many long-term residents, leading to the displacement of 30% of the local population (LSE, 2018). This has contributed to greater socio-economic segregation, with the arrival of wealthier residents and exclusive amenities, such as the Sky Pool, reinforcing class divisions rather than fostering social cohesion.
Despite these challenges, there have been notable social benefits. Crime rates are perceived as extremely low, with 70.6% of survey participants describing the area as safe, largely due to the high police presence around the U.S. Embassy. This increase in safety has contributed to a more attractive and secure living environment, enhancing overall community well-being.
Additionally, the urban space improvements, such as landscaped gardens and pedestrian-friendly spaces, have elevated the area's aesthetic appeal. However, a lack of "third spaces" can be seen as a weakness, potentially limiting current and future social engagement within the community.
The regeneration of Embassy Gardens has boosted economic growth through job creation, investment and rising property values. The project has generated more than 25,000 jobs, particularly in the construction, retail and hospitality sectors (Nine Elms Vauxhall Partnership, 2019). Property values have also increased significantly, with housing prices in Nine Elms rising from £405,000 in 2010 to £720,000 in 2020 (London Borough of Wandsworth, 2019). This surge in real estate value has attracted high-income professionals. This has increased the overall economic value of the area; as my land use map highlights, there are multiple residential buildings in the area. This investment follows the Theory of Gentrification as it is, “the economic depreciation of capital invested in nineteenth century inner-city neighborhoods and the simultaneous rise in potential ground rent levels produces the possibility of profitable redevelopment.”
However, economic benefits have not been evenly distributed. A 2020 BBC survey found that 40% of local residents felt that economic regeneration had not benefited them, pointing to rising living costs and stagnant wages. This highlights an increasing economic divide, where high-income workers benefit from investment, while lower-income groups face displacement and affordability concerns.
The regeneration of Embassy Gardens has significantly improved the environmental quality of the area, integrating sustainability efforts such as green spaces, energy-efficient buildings and biodiversity-friendly landscaping. The project has introduced 4.5 hectares of public parks, reducing air pollution and enhancing urban greenery. Approximately 35% of buildings meet high sustainability standards, incorporating renewable energy systems and eco-friendly materials.
From a sustainable development perspective, the regeneration aligns with key principles by integrating green infrastructure, pedestrian-friendly spaces and mixed-use developments. According to the Royal Institute of British Architects (RIBA), sustainable urban planning must embed low-carbon materials, renewable energy integration and circular economy principles from the outset. The inclusion of green roofs and biodiversity landscaping incorporates these recommendations, which promotes long-term environmental responsibility. Furthermore, the Sustainable Development Theory emphasises that regeneration should foster social equity alongside environmental sustainability. While Embassy Gardens has improved the visual and ecological appeal of the area, this may have prioritised an older demographic and therefore not appeal to families or those wanting to start a family.
On the other hand, there are notable environmental trade-offs. The construction phase contributed 3.4 million tonnes of CO2 emissions, raising concerns about the long-term sustainability of such large-scale redevelopment (Environmental Audit Committee, 2020). Additionally, while public transport links have improved, car ownership has increased by 12%, leading to congestion and emissions concerns.
Nevertheless, the urban planning approach has successfully integrated green infrastructure into the development, fostering an attractive, well-maintained living environment. This aligns with the most prominent words seen in my word cloud, where respondents frequently described the area as "clean," "green" and "modern."
The regeneration of Embassy Gardens has transformed the area into a vibrant, high-value urban space, with substantial improvements in infrastructure, economic activity, and environmental quality. However, it has also deepened socio-economic divides, making affordability a growing concern. While the area has been successful economically, the challenge remains to ensure long-term inclusivity, affordability and sustainability.
After evaluating the challenges and successes of the Embassy Gardens project, I believe that future urban regeneration projects should aim to:
Balance economic growth with social inclusivity by ensuring that local communities are not displaced.
Expand affordable housing options to prevent further socio-economic segregation.
Enhance sustainable transport and low-carbon development to reduce emissions and congestion.
Create more inclusive public spaces to foster community cohesion across all age brackets.
To summarise, I believe that Embassy Gardens is a successful - yet complex - urban regeneration project. It demonstrates both the opportunities and challenges associated with large-scale redevelopment in a global city like London.
This investigation into the regeneration of Embassy Gardens provided valuable insights into its social, economic and environmental impact. However, while I found that the research produced strong conclusions, there were limitations in my methodology, data collection and the broader approach. This evaluation will reflect on the strengths and weaknesses of the overall process, considering how it could have been improved and whether the findings have broader applications.
The methods I selected were surveys, Environmental Quality Surveys (EQS), land use mapping, visual observations and photographs and were generally appropriate for investigating the impacts of regeneration. Each method allowed me to collect both qualitative and quantitative data, strengthening the reliability of my conclusions.
Survey: This method was particularly effective in capturing the perceptions of people living in or visiting Embassy Gardens. It provided insights into crime, environmental quality, public transport and economic opportunities. However, the sample size of 35 participants could have been larger for stronger statistical significance. Additionally, my survey relied on opportunity sampling, which may have introduced bias, as I was limited to those willing to respond within a short timeframe.
EQS and Visual Observations: These methods provided a structured way to assess environmental quality, but they were subjective. My EQS scores were influenced by the specific time of my visit, meaning factors like temporary litter accumulation or fluctuating noise levels may not have been fully representative. Furthermore, I did not need to conduct the visual observation as too many of my categories overlapped so it was not appropriate to use it in my findings.
Land Use Mapping: This method effectively demonstrated the functional distribution of Embassy Gardens. However, I encountered issues in identifying the use of certain buildings due to privacy regulations, leading to some buildings being classified as "Other," reducing the precision of my findings.
Photographs: These were useful in visually supporting my analysis. However, I had to discard some due to ethical considerations, for example images including identifiable individuals, limiting my dataset.
While my methods were largely effective, they had some limitations in scope and reliability, which could have been mitigated through a mixed-methods approach with additional secondary data sources.
If I were to conduct this investigation again, I would refine my methodology in several ways:
Increase Sample Size in Surveys: Expanding the number of survey participants would provide a more representative dataset. Conducting the survey over multiple days and at different times would also reduce bias linked to the timing of my responses.
Use a More Structured Sampling Method: Rather than opportunity sampling, I would implement stratified sampling to ensure representation from different demographic groups, such as local residents, business owners and visitors.
Longitudinal EQS and Observations: Conducting multiple environmental surveys over different days and times would provide a more accurate assessment of ongoing environmental conditions rather than a snapshot from a single visit.
Integrate More Secondary Data Sources: While I used reports from organisations such as the Greater London Authority and IPPR, I could incorporate more datasets on air quality trends, crime statistics and transport usage before and after the regeneration as well as graphs to support them.
Interviews with Key Stakeholders: Interviews with local government officials, business owners and residents would provide better qualitative insights into the long-term impact of regeneration. However, due to the time I had, I was unable to conduct these interviews.
My conclusions are largely accurate but have some limitations due to the issues in data collection. The patterns identified, such as increased economic investment but rising gentrification, improved safety but reduced social cohesion and strong environmental quality but lingering sustainability concerns, are well-supported by both primary and secondary data. However, because my research was based on a relatively short field visit, it cannot capture long-term trends with complete accuracy.
For example:
Economic Growth: The reported 40% rise in property prices and the increase in jobs aligns with my findings. However, because my investigation was conducted at a single point in time, it does not account for fluctuations in the housing market or employment rates over multiple years.
Social Impact: The perception of safety was overwhelmingly positive in my survey but this might not reflect actual crime statistics. A secondary research approach, incorporating police reports, would provide a clearer picture.
Environmental Sustainability: My EQS showed strong green space integration but my assessment does not measure long-term maintenance or biodiversity impact.
While my research provides a reliable overview, a more extensive investigation would be needed to produce findings with broader applicability.
If I had the opportunity to repeat this investigation, I would make several key changes:
Extend the Data Collection Period: Rather than relying on a single field visit, I would conduct research over multiple days, covering different times of day and weather conditions to assess how environmental quality, safety and public space usage vary.
Compare with Another Regeneration Project: My case study on North Greenwich provided useful context, but conducting a direct comparison using primary data from another site would help determine whether the changes in Embassy Gardens are unique or part of a broader trend in London’s regeneration projects.
Use GIS Mapping for Spatial Analysis: Instead of manually creating a land use map, I would use Geographic Information Systems (GIS) software to analyze spatial data and assess patterns more effectively.
I believe that my findings could have broader applications other than Embassy Gardens. Regeneration projects occur worldwide and my research highlights both successes and challenges that could help design future urban development initiatives.
Policy Planning: Urban planners and policymakers could use my findings to balance economic growth with social inclusivity, ensuring that regeneration does not disproportionately displace lower-income residents.
Sustainability Assessments: My environmental findings highlight the benefits and challenges of green space integration, which could be useful for other cities looking to incorporate sustainable urban planning practices.
Comparison with Other Regeneration Projects: My research could be expanded by investigating other redeveloped areas in London, such as King’s Cross or Stratford, to assess whether Embassy Gardens is a model of success or if its challenges are common across similar developments.
Global Relevance: The principles of urban regeneration are gentrification, economic spillover, environmental sustainability and are relevant to cities worldwide. My methodology could be adapted to assess regeneration efforts in other global cities facing similar issues.
Overall, my investigation successfully identified key impacts of regeneration in Embassy Gardens but refinements to the methodology could improve accuracy and applicability. Expanding the study period, increasing sample sizes, incorporating more secondary data and applying GIS tools would create a more transferable research model. Despite limitations, my findings offer meaningful insights into urban development, sustainability and economic transformation, which can inform future regeneration efforts both in London and elsewhere.
North Greenwich is located in the southeast of London and has undergone significant urban regeneration over the last 30 years. Previously it was an industrial area with limited residential appeal. However, North Greenwich has now been transformed through investment strategies aimed at gentrifying the Thames waterfront, improving infrastructure and enhancing environmental quality. Major developments, such as the construction of the O2 Arena and large-scale residential projects, have redefined the area as a cultural, commercial and residential hub.
Greenwich Town Centre as a World Heritage Site: The preservation and promotion of Greenwich’s historical significance has drawn global recognition, boosting tourism and local pride. Greenwich attracted over 18 million visitors annually as of 2019, contributing £1.2 billion to the local economy.
The Remediation and Redevelopment of the Greenwich Peninsula: Efforts to clean and transform the area’s industrial legacy into a thriving urban neighbourhood have been pivotal. The Greenwich Peninsula now includes 10,000 new homes, 48 acres of open green spaces and the Greenwich Peninsula Ecology Park.
The Redevelopment of the Royal Arsenal at Woolwich: A landmark project combining residential, commercial, and cultural spaces has added vitality to the broader region. The Royal Arsenal development features 5,000 homes and an estimated 2,000 jobs created in the area.
The Renovation of the Cutty Sark: Restoring this iconic ship has enhanced the area’s cultural appeal and connected the area to its maritime heritage. Since reopening in 2012, the Cutty Sark has welcomed over 1.5 million visitors.
The expansion of the Docklands Light Railway (DLR) into Greenwich and Woolwich has improved connectivity, carrying over 122 million passengers annually as of 2019.
The extension of the Jubilee Line to North Greenwich provides seamless access to central London, with the station seeing an average of 20 million entries and exits annually.
The development of the O2 Arena and new businesses has revitalised the economy, creating thousands of jobs. The O2 alone attracts 9 million visitors annually and generates £100 million in revenue.
Surveys indicate higher satisfaction among local businesses as foot traffic and revenue increased by 30% since 2010.
Property values in the area have risen by an average of 60% over the past decade.
Air quality monitoring shows a reduction in pollutants, with nitrogen dioxide levels decreasing by 25% since 2015 due to green infrastructure and public transport improvements.
Landscaped public spaces and parks, such as Central Park and the Ecology Park, have improved the quality of life for residents with 85% expressing satisfaction in annual surveys.
The Jubilee Line and Thames Clippers ferry services have reduced traffic congestion and emissions. The Thames Clippers service carries 4.3 million passengers annually.
North Greenwich has become a popular choice for residents seeking a balance between urban connectivity and environmental quality, with public transport usage increasing by 40% since 2010.
The area is now a hub for cultural events, festivals and pop-up markets. The O2 and local arts spaces host more than200 events annually.
Community centres and arts programmes report participation rates of more than 70%, fostering a strong sense of community engagement.
North Greenwich has also faced several challenges:
Rising property values have made housing less affordable. This has raised concerns about the displacement of low-income residents. Affordable housing currently constitutes only 25% of new developments, below the recommended 35% target.
While green infrastructure has improved environmental quality, ongoing efforts are needed to ensure sustainability as the population grows. The area’s carbon footprint has reduced by 15% since 2015 but further reductions are required to meet the UK’s net-zero goals.
Bridging socio-economic divides is crucial to maintaining accessibility and inclusivity as the area attracts higher-income residents and professionals. Community programs are addressing this but long-term strategies are still under development.
My North Greenwich case study illustrates a comprehensive approach to urban regeneration, balancing economic, environmental and cultural growth. This transformation serves as a model for regenerating former industrial areas into vibrant, sustainable communities. It highlights the importance of integrating green infrastructure, sustainable practices, and community engagement to create a balanced cohesive and appealing urban environment.
The survey consisted of thirteen questions:
Q1. What is your age?
Q2. Where have you travelled from? (put "prefer not to say" if you do not feel comfortable sharing this information)
Q3. What is your reason for being in the area? (put "prefer not to say" if you do not feel comfortable sharing this information)
Q4. How would you describe your job title? (put "prefer not to say" if you do not feel comfortable sharing this information)
Q5. Describe Embassy Gardens in one word
Q6. How would you describe the crime rate in Embassy Gardens?
Q7. How safe do you feel in this area?
Q8. How maintained would you describe the built environment?
Q9. How convenient is the public transportation system in this area?
Q10. How satisfied are you with the cultural and entertainment options available (theatres, museums, events)?
Q11. How satisfied are you with the recreational spaces (e.g., parks, gyms, community centres) in this area?
Q12. How would you rate the cleanliness and environmental quality (air, noise, green spaces) of this area?
Q13. How would you describe the availability of job opportunities in this area?
Questions 6 to 13 could be answered with a score from 1 - 5, with 1 being very low, 2 being low, 3 being neutral, 4 being high and 5 being very high.